The Art of Rhetoric: Persuasive Techniques in Advertising
The Art of Rhetoric: Persuasive Techniques in Advertising
Grade Levels
10th Grade, 11th Grade, 12th Grade, 9th Grade
Course, Subject
Literature, English Language Arts
Related Academic Standards
Description
This video deepens students’ understanding of the concepts of pathos, logos, and ethos with visual examples. The video explains how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement.
Web-based Resource
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Content Provider
persuasive techniques, advertising, persuasive argument, emotional appeals, credibility, pathos, ethos, logos, video, rhetorical strategies