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The Art of Rhetoric: Persuasive Techniques in Advertising

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The Art of Rhetoric: Persuasive Techniques in Advertising

Grade Levels

10th Grade, 11th Grade, 12th Grade, 9th Grade

Course, Subject

Literature, English Language Arts

Description

This video deepens students’ understanding of the concepts of pathos, logos, and ethos with visual examples. The video explains how the television, print, and online advertisements utilize the three rhetorical strategies.  The narration in the commercial further explains their use in each advertisement.

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Persuasive Techniques in Advertising

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