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Subject Area - 15:
Business, Computer and Information Technology
  • Standard Area - 15.9: Marketing
  • Grade Level - 15.9.2: GRADES PreK - 2
Standard - 15.9.2.A

With prompting and support, ask and answer questions about careers in marketing.

Standard - 15.9.2.B

Ask and answer questions about items you and your family purchased.

Standard - 15.9.2.E

Ask and answer questions about reasons you or your family buys an item.

Standard - 15.9.2.F

With prompting and support, differentiate between products and services.

Standard - 15.9.2.G

Give examples of where consumers purchase products and services.

Standard - 15.9.2.H

Ask and answer questions about costs of products and services.

Standard - 15.9.2.I

Provide examples of promotional items and advertisements.

Standard - 15.9.2.M

Ask and answer questions about right and wrong (ethics) in the classroom.

  • Standard Area - 15.9: Marketing
  • Grade Level - 15.9.5: GRADES 3 - 5
Standard - 15.9.5.A

Identify marketing careers and organizations within the field of marketing.

Standard - 15.9.5.B

Ask and answer questions about reasons you and your family made specific purchases.

Standard - 15.9.5.D

Reference Business, Computer and Information Technologies 15.3.5.D

Standard - 15.9.5.E

Give examples of various consumer behaviors and characteristics.

Standard - 15.9.5.F

Identify types of products and services that have changed over time.

Standard - 15.9.5.G

Explain the process used to obtain and maintain product and service availability.

Standard - 15.9.5.H

Discuss elements affecting a product’s price.

Standard - 15.9.5.I

Distinguish types of promotions and their goal: education, awareness building, persuasion, and loyalty.

Standard - 15.9.5.J

Provide examples of marketing related data collection methods used by companies.

Standard - 15.9.5.L

Identify technologies that are used in marketing.

Standard - 15.9.5.M

Provide examples of problems businesses and consumers have with unethical or illegal behavior.

  • Standard Area - 15.9: Marketing
  • Grade Level - 15.9.8: GRADES 6 - 8
Standard - 15.9.8.A

Explore various marketing careers and analyze their role in the business world.

Standard - 15.9.8.B

Describe how businesses influence purchasing decisions.

Standard - 15.9.8.C

Distinguish among members of a marketing channel, including company, intermediaries, retailer, and consumer.

Standard - 15.9.8.D

Reference Business, Computer and Information Technologies 15.3.8.D

Standard - 15.9.8.E

Differentiate types of consumer behavior and characteristics including but not limited to spending habits, emotional buying, rational buying and buying power.

Standard - 15.9.8.F

Compare and contrast processes used to obtain, develop, maintain, and improve products or services including product development, packaging, branding, product mix and product life cycle.

Standard - 15.9.8.G

Compare and contrast different processes of distribution.

Standard - 15.9.8.H

Analyze pricing strategies and practices used by local, domestic, and global industries.

Standard - 15.9.8.I

Compare and contrast existing promotional plans used by local, domestic, and global industries.

Standard - 15.9.8.J

Summarize data collection methods as related to marketing.

Standard - 15.9.8.K

Explain the components of a marketing plan.

Standard - 15.9.8.L

Explain how technologies are used in marketing to gain a competitive advantage.

Standard - 15.9.8.M

Discuss the laws and regulations that impact marketing and its consumers (e.g., Consumer Product Safety, Consumer Pricing Act, Trademark Counterfeiting Act, Federal Trade Commission Act).

  • Standard Area - 15.9: Marketing
  • Grade Level - 15.9.12: GRADES 9 - 12
Standard - 15.9.12.A

Analyze and summarize professional designations, careers, and organizations within the field of marketing, including the educational and certification requirements for each.

Standard - 15.9.12.B

Analyze how marketing influences today’s households, businesses, and society; including but not limited to business-to-consumer, business-to-business, and consumer-to-consumer.

Standard - 15.9.12.C

Evaluate the influence of members of a marketing channel, including company, intermediaries, retailer, and consumer.

Standard - 15.9.12.D

Reference Business, Computer and Information Technologies 15.3.12.D

Standard - 15.9.12.E

Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy.

Standard - 15.9.12.F

Evaluate processes needed to obtain, develop, maintain, and improve products or services; including product development, packaging, branding, product mix, product life cycle, and product positioning.

Standard - 15.9.12.G

Assess the distribution process of various companies and industries.

Standard - 15.9.12.H

Evaluate the impacts of various pricing strategies on the consumer and businesses at the local, domestic, and global level; including penetration, skimming, supply/demand, and exchange rates.

Standard - 15.9.12.I

Design a comprehensive promotion plan for a product or service.

Standard - 15.9.12.J

Analyze data collection methods when entering into or expanding a market.

Standard - 15.9.12.K

Create a comprehensive marketing plan.

Standard - 15.9.12.L

Analyze the costs and benefits of using technology in marketing to gain a competitive advantage.

Standard - 15.9.12.M

Evaluate laws and regulations impacting marketing.

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