Standards Detail
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Business, Computer and Information Technology
- Standard Area - 15.9: Marketing
- Grade Level - 15.9.2: GRADES PreK - 2
With prompting and support, ask and answer questions about careers in marketing.
Ask and answer questions about reasons you or your family buys an item.
With prompting and support, differentiate between products and services.
Ask and answer questions about right and wrong (ethics) in the classroom.
- Standard Area - 15.9: Marketing
- Grade Level - 15.9.5: GRADES 3 - 5
Identify marketing careers and organizations within the field of marketing.
Ask and answer questions about reasons you and your family made specific purchases.
Explain the process used to obtain and maintain product and service availability.
Distinguish types of promotions and their goal: education, awareness building, persuasion, and loyalty.
Provide examples of marketing related data collection methods used by companies.
Provide examples of problems businesses and consumers have with unethical or illegal behavior.
- Standard Area - 15.9: Marketing
- Grade Level - 15.9.8: GRADES 6 - 8
Explore various marketing careers and analyze their role in the business world.
Distinguish among members of a marketing channel, including company, intermediaries, retailer, and consumer.
Differentiate types of consumer behavior and characteristics including but not limited to spending habits, emotional buying, rational buying and buying power.
Compare and contrast processes used to obtain, develop, maintain, and improve products or services including product development, packaging, branding, product mix and product life cycle.
Analyze pricing strategies and practices used by local, domestic, and global industries.
Compare and contrast existing promotional plans used by local, domestic, and global industries.
Explain how technologies are used in marketing to gain a competitive advantage.
Discuss the laws and regulations that impact marketing and its consumers (e.g., Consumer Product Safety, Consumer Pricing Act, Trademark Counterfeiting Act, Federal Trade Commission Act).
- Standard Area - 15.9: Marketing
- Grade Level - 15.9.12: GRADES 9 - 12
Analyze and summarize professional designations, careers, and organizations within the field of marketing, including the educational and certification requirements for each.
Analyze how marketing influences today’s households, businesses, and society; including but not limited to business-to-consumer, business-to-business, and consumer-to-consumer.
Evaluate the influence of members of a marketing channel, including company, intermediaries, retailer, and consumer.
Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy.
Evaluate processes needed to obtain, develop, maintain, and improve products or services; including product development, packaging, branding, product mix, product life cycle, and product positioning.
Evaluate the impacts of various pricing strategies on the consumer and businesses at the local, domestic, and global level; including penetration, skimming, supply/demand, and exchange rates.
Analyze data collection methods when entering into or expanding a market.
Analyze the costs and benefits of using technology in marketing to gain a competitive advantage.