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Subject Area - 15:
Business, Computer and Information Technology
Business, Computer and Information Technology
- Standard Area - 15.9: Marketing
- Grade Level - 15.9.12: GRADES 9 - 12
Standard - 15.9.12.A
Analyze and summarize professional designations, careers, and organizations within the field of marketing, including the educational and certification requirements for each.
Standard - 15.9.12.B
Analyze how marketing influences today’s households, businesses, and society; including but not limited to business-to-consumer, business-to-business, and consumer-to-consumer.
Standard - 15.9.12.C
Evaluate the influence of members of a marketing channel, including company, intermediaries, retailer, and consumer.
Standard - 15.9.12.E
Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy.
Standard - 15.9.12.F
Evaluate processes needed to obtain, develop, maintain, and improve products or services; including product development, packaging, branding, product mix, product life cycle, and product positioning.
Standard - 15.9.12.H
Evaluate the impacts of various pricing strategies on the consumer and businesses at the local, domestic, and global level; including penetration, skimming, supply/demand, and exchange rates.
Standard - 15.9.12.J
Analyze data collection methods when entering into or expanding a market.
Standard - 15.9.12.L
Analyze the costs and benefits of using technology in marketing to gain a competitive advantage.
